Digital Marketing for Small Business
Consumers no longer just hear your marketing message - they comment on it, critique it, "Like" it! Digital marketing provides the tools your business needs to leverage the internet to reach customers, and to interact and influence them at all stages in the buying cycle. Digital marketing components include website design, content, SEO, paid search, social media, email and more. This program shows which digital marketing channels your business should use, how to use them most effectively and how to measure the return on your marketing investment.
Promote Yourself Beyond Your Business Card
Your business card is a marketing tool. However, there are others. Learn what information your business card does not provide your clients. And, about the social media and technology solutions you can use to effectively promote your business, yourself and your brand.
Promote Yourself, Your Brand and Business using Email Marketing
Email marketing uses electronic mail as a means of communicating messages directly to an audience. It is the most effective means of outbound marketing, one in which you can measure the effectiveness of each email campaign. Learn how and why to leverage email marketing tools to promote your brand and grow your professional image or business.
Website Types & Best Practices
This program introduces you to just what are a website and blog site (site). It discusses different types of sites, the reasons you could benefit from having your own site, and site development best practices. Then, it will introduce you to some of the tools and programs available for you to create your own site and introduce Search Engine Optimization (SEO) for your site.
Social Media for Authors
Amazon Author Central, Facebook, Twitter, Goodreads and more. If you want to sell your book you have to promote it. And that means social media & digital marketing strategy. This program is an interactive presentation to help you get up and running on the social media platforms you need to use, the most as well as the digital marketing strategies you need to employ.
How to Work as a Consultant in the Gig Economy
A consultant is someone who provides skills, a service or expert advice to others. For some professionals, this can be a new way to stay busy and earn income. Especially when full-time employment opportunities are not available. This program highlights the benefits and differences between employed vs. contract engagements. And, explains the steps you need to follow to pursue a path to "Work as a Consultant".
What to do When you can't do What you Used to do
It may be that your former job function or industry has changed and requires professional skills you do not have. Or, you cannot keep up with the physical rigors of your old job. In these cases, you may not easily be able to find the job that you have previously done for so long. This program examines why you can’t do what you used to do, and discusses ways to leverage your professional expertise in order to move forward in your career.
How to be a LinkedIn All-Star
To have a truly exceptional LinkedIn profile that will help you accomplish your professional goals, you need to embrace the important strategies needed to attain an "All-Star" profile status. Having a LinkedIn All-Star profile helps you to be found more easily, and it can be done by completing seven components in your profile. In this presentation, we'll identify and dive into the All-Star world so your profile can attain an All-Star profile status. You may even get it done by the end of the presentation!
Is it Time to Consider a "Plan B"?
Is the time and effort you put into your job search producing the results you expect and need? If not, it may be time to closely evaluate your job search strategy. Specifically, the skills you will bring to your next employer and the skills your next employer (and the market place) may really need. If there is a gap between those 2 points, or if you no longer enjoy what you have previously done, you may need to adjust your job search strategy.
Uncover the Hidden Job Market
This presentation informs attendees that up to 70% of open positions are not actively published (as per several sources), and why employers often use non-published ways of finding professional talent. We discuss ways to begin to overcome this challenge in order to be exposed to more professional opportunities.
The Way to Assess Your Career Skills
Do you want to know what careers match the skills you have? This program discusses just that. You'll see how to identify your hard and soft skills, as well as discovering other techniques for assessing and valuing your professional skills.
Promote Yourself Beyond Your Resume
No matter how great your resume is, your resume alone won't land you needed interviews or that terrific job. Learn what information your resume does not provide prospective employers. And, about the social media and technology solutions you can use to effectively promote your experience, yourself and your brand.
Interview Preparation and Tips
Learn and participate in this presentation about what you need to do in order to prepare for your next interview, what to expect from your interviewer, and what you need to do after the interview.
Networking 101: Back to Basics
For the job seeker, networking is not a mere exchange of business cards or casual introductions. It is building relationships on the basis of trust. Learn why it is important to make connections with people, informing people who you are, and what kind of job opportunities to send your way.
Available Hands-on Training (for groups or individuals)
Introduction to Websites and Blogging Using Google Blogger
Blogger is Google's free tool and platform for creating blogs and websites. It is robust, free to use, includes built-in Google Analytics and his no recurring hosting charges. Learn the benefits of blogging and how to create your own blog or website with this flexible tool. This is a hands-on class that requires an intermediate computer skill level using a word-processor.
Introduction to Email Marketing Using MailChimp
MailChimp is an email marketing service provider available via your browser. Learn how to leverage this email marketing tools to promote your brand, grow your professional image or grow your business.
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